How has SEO evolved as the essential marketing strategy of today?

 Today, every business and digital marketing expert is going gaga about SEO. It is one of the best digital marketing strategies for any business. It helps in enhancing the reach along with increasing lead generation. In addition, businesses opt for SEO services to build a strong brand image. However, have you ever thought about where this all started? When was the first time that SEO came into existence? How has today’s one of the best digital marketing techniques evolved? If not, then today, you will know the answer to all these questions after reading this blog.


The early phase

The last decade of the 1900s witnessed neck-to-neck competition in the search engine world. Till now, several search engines have come into existence. However, their uses were minimal. There were human-powered directory-based search engines as well as crawler-based listings. Some of the early search engines are AltaVista, Ask Jeeves, etc.

Initially, SEO was all about its on-page operations. This made several aspects more prominent, like high-quality content with complete customer relevancy. Longer content and more text compared to today’s straightforward approach. Moreover, accuracy in HTML tags and sufficient internal links needed to be high. Outbound links were also essential to maintain good visibility. At this time, SEO services were all about using top keywords.

Then came the time from 1994 to 1999

Yahoo came into existence when Jerry Wang and David Filo invented it in 1996. It required manual submission of the webpage so that people could access it during their search.

Further, Page and Brin came and made Backrub. It was a relevancy and popularity-based search engine. You will get a higher ranking if your content is relevant to the search. Then, Backrub transformed into Google in 1996. Another search engine called HotBot also came into existence which Inktomi designed.

Then in 1997, Danny Sullivan made Search Engine Watch which provided tips about web search ranking and search industry news. Later, Sullivan also joined Google after 10 years. Followed by Search Engine Watch, Goto.com came with sponsored links and payment-based search results. This allowed advertisers to bid for the results and rank higher even from the organic results. Inktomi also developed Goto.com. Later, Yahoo bought Goto.com.

After that came the year 1999 when several things were constant but also at the ending point, because then the 2000s came when the internet became everyone’s thing. The first search marketing conference, called SES, took place in 1999. This gave a new outlook to all the SEO services.

Google revolution

Google has become integrated into our daily lives now. You search for something, and instantly, you see the results. The credit goes to Google Instant Technology. This came into existence in 2010. Initially, Moz described it as the combust of SEO. However, later it was noticed that it didn’t affect SEO ranking. Instead, it brought more transparency in the search results for the visitors.

Conclusion

The development of SEO has taken years. Today, SEO services have a widespread way of marketing. Several SEO companies in India offer top-notch SEO services. But it all began with a small initiative and a vision to develop advanced technology.

Reference Link Originally Posted: https://obiyaninfotech176642996.wordpress.com/2022/11/02/how-has-seo-evolved-as-the-essential-marketing-strategy-of-today/

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