Obiyan Infotech

The internet explosion of the 21st century is symbolic of all things quick, fast, and efficient. Long gone are the days when conventional marketing was an unrivaled entity whose importance was indispensable in making a business successful. Despite various advantages, conventional marketing strategies are expensive and limited. It is in such a context that digital marketing comes into the picture. The significance of a  digital marketing agency  is manifold when we talk about transactional ventures. If you want to try out digital marketing services for your business, but are apprehensive of the many nitty-gritty, let us help you out.   Digital marketing is critical for your company for the following five reasons. 1.It is estimated that by 2021, global digital ad spending has amounted to USD 389 billion. Therefore, your professional venture must take due advantage of the situation. Opting for digital marketing stratagems increases the scope of your potential clients and...

  Content Management Systems have made it easy for you to deal with digital content. From content creation and modification to content management, everything can be done effortlessly using a CMS. There is no need to engage a web developer to manage your website. However, while investing in CMS, you have two options- custom-designed and ready-made. Joomla, Word Press, and Shopify are the most popular CMS platforms with useful features. However, to install a custom CMS, you need to hire a  web development company . Web developers design it based on your needs. The custom CMS is more effective while compared to the ready-made ones. There are several other reasons for building a custom CMS- Get a customized website for your business – A custom-designed CMS website can provide you with the best functionalities, features, and User Interface. You can easily target your potential customers. Web developers will choose the design and theme that can attract your audience.  There wil...

UI and UX- these two words seem interchangeable, although their meanings are different. Both user interface and user experience designs are important for applications and websites. Thus, a  web design company   uses both these words to focus on the technical details of your web platform. But, how do the UI and UX of a website/app work together? UI and UX collaborating with each other for the project – For a website development project, UX designers, UI designers, visual designers, programmers, information architects, product managers, and business analysts work collaboratively. UX designers manage a range of tasks to optimize the digital platform and make it pleasurable. On the contrary, the focus of UI designers is on the overall look and feel of the website. They make the website more interactive for the target audience. The UI team works on how interface elements will appear, whereas the UX team maintains the app’s flow. Moreover, they focus on the buttons, which encourage ...

  One of the biggest questions of eCommerce website owners is- Which is the best source of traffic for eCommerce platforms? It will be easy to create a digital marketing strategy by identifying the best channels to draw customers. Think of the marketing tactics for offline stores. You use pamphlets and print media to promote your business. However, for your e-store, you will find several channels from where you have a chance to get customers. A reliable  digital marketing agency  focuses on multiple channels to promote a business. Find the list of the most effective channels for digital marketing o Digital Marketing Company in Delhi Search engines for organic traffic – With a major focus on Google, you cannot make your eCommerce marketing successful. A few years ago, it was easy for businesses to achieve a higher rank. There was no importance of keyword targeting. However, today SEO techniques have become complicated, as Google and other engines have set criteria to rank ...

  SEO trends are never stable, and every year, you need to apply better SEO strategies for your website. Due to the constantly evolving algorithms and technological innovations, you need to refine your SEO tactics. 2022 is just around the corner, and it is the right time to learn about potential SEO trends in the coming year. The best  SEO company in India  has started rethinking their approaches to provide reliable services based on the latest trends. Keep on reading to find the most important trends for SEO in 2022. seo company in India Mobile-friendliness will gain more value for organic rankings – Mobile-friendliness has become the most important factor for successful SEO. Google has officially declared it one of the ranking factors for every website. It has also been announced that mobile-first indexing will make a difference in website ranking. Thus, the search engine primarily focuses on the mobile version of your site. More than 70% of internet users access w...