Obiyan Infotech

  The competition in today’s market is relatively high compared to older times. Businesses and companies have upgraded their tools and strategies to a higher level. Now any company need to create innovative ideas and efficient solutions to people’s needs to stand out. And, hence digital marketing comes in hand. Perks of using digital marketing services- 1. Help small businesses to compete with high budget companies. 2. Cost-effective B2C and B2B marketing service with instant results. 3. Seo marketing services and paid digital ads to increase website traffic. 4. Detailed targeting to specific audiences having an interest in a particular product. 5. Updating and establishing responsive personal communication channels and help desks. 6. Efficient integration with other offline or online marketing campaigns to increase target audience. 7. High return on investment ROI Currently, there are great  digital marketing packages   in India with different costs and different quality...

  Links can be termed as the currency of the web. The more links you or your website have, the more authoritative or high ranked it is on google. Whereas if your website doesn’t have any links, then they are bound to vagueness. Sometimes a link may be generated automatically, or email outreach and strategic planning are needed to bring the links. But which company needs what- depends on the business itself. What is link building? Link building can be termed as the process of building hyperlinks from other websites back to your own. This helps users to navigate between different pages or websites on the internet. In addition, links are like votes that assist search engines in ranking web pages. Usually, pages with more backlinks are placed in a higher rank in google, and SEO companies put stress on this factor. Hence, most  link-building packages . include methods and strategies to create good backlinks. Even if you have picked quite a several links naturally without building, ...

Any business or company assure their presence with a well-designed website. Your website is the place where you nurture your long-tail leads to get conversions. Your website should hold up your brand image and must be designed keeping in mind your audience. You have to ensure that your website provides both a good user experience as well as desired benefits. Hence you have to be careful while choosing  a  web design package   for your business.  Essential elements regarding any website design- 1.  Navigation - Your website should be easy to understand and navigate; customers hate to wait or give time to understand complex methods. Also, don’t let your interactive menu be an annoying functionality. 2. Visual design - Visual interpretation always holds a higher value. Great graphics, animations or visually oriented creatures help to grab the attention of your viewers. But remember not to make your website stuffed with these scrolling texts or animations, or it wil...

  Most of you should notice the advertisements that appear alongside search results in search engines; these are nothing but part of pay-per-click advertising. The competition in today’s market is relatively high compared to older times. So now any company needs to create innovative ideas and efficient solutions to people’s needs to stand out. PPC is such a method to increase traffic to your website or to gain prevalence. How does pay-per-click advertising work? PPC can be termed an online advertising setup in which advertisers pay a fee each time one of their ads gets clicked. The most common type of PPC ad is a paid search ad. A lot goes into adequately channelizing your PPC campaign- from selecting and researching SEO optimized keywords, organizing those keywords into well-organized campaigns, and setting up PPC landing pages optimized for conversions. Search engines like google, bing, yahoo reward relevant, targeted campaigns by charging less per click. PPC packages in India ...

  What is content writing?   Branding is now more than just a company name and logo. Content writing can be termed planning, writing and editing web content typical for digital marketing and ranking your website. With the growing use of the internet and digital media, people have now directed into online markets and services. Hence, your business needs good content (content writing) to engage traffic on your website. This can be through blogs, website content, videos, visuals, pictures etc., depending upon your requirement.   Content writing also includes SEO optimization, which helps Google to rank your website.   Content writing packages  provide consistent, engaging and high-quality content that impacts the audience more and more. It covers all aspects of your business along with creating a bond with your customers. Effective content writing boosts your social media marketing and website by keeping a particular style and command over your content. ...

   Facebook is one of the most famous social media platforms which offers a high business outlook in today’s scenario. Many companies develop their business from marketing and advertising on Facebook. Companies get a better return on investment by using Facebook ad agency to develop, manage and optimize their marketing strategy.  Why Facebook marketing help your businesses? Facebook ads are comparatively cheaper than other ads. These ads bring results within a short period. Facebook holds a significant portion of your target audience Facebook offers useful analytics It increases organic traffic from referrals. Facebook Marketing How Facebook marketing help your businesses- Huge audience-  It’s quite possible that your target audience spends quite a lot of time on Facebook. Hence, this will help you to target your exact audience. You can advertise your audience by age, interests, behaviour and location. A study shows about 80% of all internet users use Facebook. Cheap...

 Optimizing your website to ensure high conversion rates is one of the most important aspects of any marketing strategy. CRO is the process of increasing the percentage of conversions from a website. This typically involves generating ideas for elements on your site that can be improved and then validating those assumptions through A/B testing and multivariate testing. CRO focuses on understanding what drives, stops, and persuades your users, so you can give the audience the best user experience and increase your website conversion rate.  Remember that- 1.Some specific drivers bring visitors 2.Some specific barriers make visitors leave 3.Some specific hooks lead to conversion To find what makes your visitors stay and what makes them leave, you need to dig deep, and you have to find a way to balance them. And this where the conversion rate optimization plan in India comes into play.  Strategies to improve CRO- 1.Investigation- You have to do a considerable investigation ...