The Art and Science of Political Advertising in India
Political advertising in India has evolved into a strategic and sophisticated approach to engaging voters in the world’s largest democracy. With over a billion people spread across diverse regions, languages, and cultures, political parties in India must balance the fine line between creativity and data-driven tactics to make a meaningful impact on the electorate. This blend of art and science is what makes political advertising in India so unique and powerful. The Evolution of Political Advertising in India The rise of political advertising in India has been significant, especially with the emergence of television and digital platforms. Initially, political campaigns relied heavily on traditional methods like rallies, posters, and speeches. However, with the expansion of media and technology, political ads now reach millions of voters through TV commercials, social media, and online platforms. The introduction of social media into the political advertising landscape has made